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Initial Diagnosis

Understanding your store
before changing anything

The Initial Diagnosis is a structured assessment of how your store currently functions from a customer's perspective — the foundation of every intervention we make.

Overhead view of a store layout being analyzed for customer flow optimization
Why a Diagnosis First

You can't fix what you haven't properly observed

It's tempting to jump straight to solutions — move this shelf, add a sign here, rearrange that section. But without understanding the specific patterns of how customers actually move through your particular store, any changes are guesswork.

The Initial Diagnosis creates a clear, evidence-based picture of what's actually happening in your space. We identify which areas are underperforming, why they're underperforming, and what the relationship is between the physical layout and customer behavior.

This foundation is what makes every subsequent intervention deliberate rather than intuitive — and it's what separates a genuine improvement from a rearrangement that looks different but achieves the same result.

What the Diagnosis Covers

A complete picture of your store's spatial performance

01

Entry Zone Analysis

We examine the first few meters of your store — the decompression zone where customers transition from street to shopping mode. This area is frequently misused, and what happens here shapes the entire visit.

02

Customer Path Mapping

Through structured observation, we map the natural paths customers take through your store — where they turn, where they linger, where they accelerate toward the exit without stopping.

03

Cold Zone Identification

We identify the specific areas of your store that customers consistently avoid or pass through without engaging. Understanding the physical and visual reasons behind each cold zone is central to the diagnosis.

04

Sight Line Assessment

We analyze what customers can and cannot see from key positions in the store — the entrance, main aisles, and decision points. Visibility is one of the most powerful drivers of product engagement.

05

Display & Fixture Review

We assess how current display fixtures are being used — whether their height, position, and product loading are working for or against customer engagement with your most important categories.

06

Signage Effectiveness Check

We evaluate your current signage from a customer's perspective — whether it's visible at the right moments, whether it communicates clearly, and whether it's positioned where decisions are actually made.

The Deliverable

What you receive after the diagnosis

Annotated Store Map

A clear visual map of your store showing observed customer paths, identified cold zones, sight line analysis, and the specific areas where layout changes will have the most impact.

Written Diagnosis Report

A clear, plain-language report explaining what we observed, why specific areas are underperforming, and the logic behind each recommended change to the layout and display.

Prioritized Action Plan

A prioritized list of specific changes to make — ordered by expected impact so you know which interventions to focus on first and which ones can follow in sequence.

Start Here

The diagnosis is where every engagement begins

Contact Us to Arrange a Diagnosis