Home About Us Initial Diagnosis Visual Merchandising Contact
EN | ES
About Us

We look at stores
the way customers do

Capivantez was founded on a straightforward observation: most retail problems are spatial problems. We built a consulting practice around that insight.

Retail layout consultant observing customer movement patterns inside a store
Our Origin

Born from a simple question: why do people leave without buying?

We started asking that question after noticing a recurring pattern across Argentine retail businesses. Owners had invested in good product selection, competitive pricing, and decent locations — yet their conversion rates told a different story. Customers were entering but not engaging deeply with the space.

The answer, in most cases, wasn't the product. It was the space itself. The way products were arranged created invisible barriers. Certain areas of the store were functionally invisible to customers. High-value items were placed in positions that customers never naturally reached.

Capivantez was built to address exactly that gap — bringing structured observation and commercial layout expertise to independent retailers who don't have access to the kind of space planning resources that large chains use as a matter of course.

Field-First

Every engagement starts with observation, not assumptions.

No Construction

We work with what exists. No fixtures to buy, no walls to move.

Customer-Centered

We design for how people actually behave, not how we wish they would.

Margin-Aware

Product placement decisions are informed by your business economics.

Our Methodology

How we approach every store

Every retail space is different. Our process is consistent — the outcomes are always tailored to the specific store, its products, and its customers.

1

Pre-visit Information Gathering

Before we enter the store, we review the product mix, understand the margin structure, and discuss the owner's perception of how the space functions. This context shapes what we look for during observation.

2

Structured Field Observation

We conduct multiple observation sessions during normal trading hours, mapping customer entry patterns, dwell points, turning behaviors, and areas of avoidance. We document what we see systematically.

3

Layout & Display Analysis

We analyze the physical arrangement of the store — sight lines from the entrance, fixture heights, aisle widths, product groupings, signage placement, and lighting distribution — identifying friction points and missed opportunities.

4

Diagnosis & Recommendations

We prepare a clear, actionable diagnosis that explains what's happening in the space, why it's happening, and what specific changes to the layout and display will address each issue.

5

Implementation

We implement the changes directly alongside the store team — repositioning products, adjusting fixtures, updating signage placement, and reorganizing display arrangements using only what's already in the store.

Work With Us

Let's look at your store together

Get in Touch Learn About Our Diagnosis